An Extensive Selection of Stores
The complex is home to more than 200 stores, including outlet shops from well-known international and Japanese brands. In addition to fashion, visitors can browse stores specializing in interior goods, lifestyle items, sporting goods, and outdoor equipment.
The range of premium brands and the quality of the stores are among the highlights of the complex. Its extensive selection of sports and outdoor brands is especially appealing in Karuizawa, a destination known for its active outdoor lifestyle.
Visitors can spend hours browsing fashion, sportswear, outdoor gear, lifestyle products, and souvenirs, making the shopping plaza an easy place to spend an entire day.
A Spacious Setting in Harmony with Nature
The shopping plaza was built on land that was once part of the Karuizawa Prince Hotel Golf Course, including an area equivalent to nine holes. The former golf course landscape has been incorporated into the design, leaving expansive grassy areas that give the complex an open, resort-like atmosphere.
Rather than feeling like a conventional enclosed shopping mall, the plaza spreads across a spacious outdoor setting. Visitors can enjoy walking between stores, taking breaks on the lawns, and appreciating the surrounding greenery as they shop.
Six Main Shopping Areas
East
East features a wide range of fashion and lifestyle stores, making it a convenient area for browsing clothing, accessories, and everyday goods.
New East
New East brings together contemporary brands and trend-focused products in a newer shopping zone.
New East Garden Mall
New East Garden Mall offers a relaxed shopping experience surrounded by greenery. Its spacious atmosphere makes it particularly enjoyable for visitors who want to take their time between stores.
Karuizawa Aji-no-Machi
Karuizawa Aji-no-Machi is the complex’s dining area, with restaurants and cafés offering a variety of dishes, including cuisine prepared with local ingredients.
West
West features stores covering a broad range of categories, providing plenty of options for fashion, lifestyle goods, and other shopping needs.
New West
New West offers a selection of contemporary lifestyle brands as well as numerous sports and outdoor shops, making it a particularly attractive area for active travelers.
More Than Just Shopping
Karuizawa Prince Shopping Plaza is more than a place to shop. Its expansive lawns and natural surroundings create a relaxed resort environment where visitors can slow down and enjoy the scenery between purchases.
Take a break on the grass, enjoy a meal at one of the restaurants, or simply stroll through the grounds surrounded by greenery. The spacious outdoor setting makes shopping feel like part of a leisurely holiday rather than a separate activity.
Convenient Access from Karuizawa Station
One of the shopping plaza’s greatest advantages is its location. It is just a short walk from the South Exit of Karuizawa Station, which is served by the Hokuriku Shinkansen and Shinano Railway.
This makes it particularly convenient for visitors on a day trip. Travelers can easily stop by before or after exploring Karuizawa’s historic streets, museums, churches, and natural attractions.
The plaza is suitable for a wide range of visitors, including families, couples, groups of friends, and international travelers.
A Relaxing Shopping Experience in Karuizawa
Karuizawa Prince Shopping Plaza combines the convenience of a major outlet shopping destination with the refreshing natural environment that defines Karuizawa.
With more than 200 stores, a diverse selection of famous brands, restaurants, spacious lawns, and easy access from the station, it is an ideal place to enjoy shopping at your own pace while taking in the atmosphere of a Japanese mountain resort.
Whether you are looking for fashion, sports and outdoor equipment, lifestyle goods, souvenirs, or simply a pleasant place to relax, the shopping plaza offers an enjoyable addition to a Karuizawa sightseeing itinerary.